1920's Broadway Theater Program Advertising for Women

Another cool listia auction I received. Check out the ads in this 1926 Broadway theater program.  It's what you expect: cosmetics, shoes, clothes and restaurants.  I love the Egyptian influences, art-deco, geometric shapes and the fixation of all things Parisian that canvassed the roaring 20's.  Stay tuned for a men's version to be posted.


Dresses + Corsets


  • Oppenheim, Collins & Company 
  • CB a la Spirite: corsets, girdles, claspons, bodicettes, garder belts




  • Norida: vanitie loose powder
  • Djer-kiss: compact powder, lipstick, perfume
  • Le Debut: perfumed compact powder (Richard Hudnut)



    • Parfumes Rosine
    • L'Aimant by M. Coty
    • Orchidee Bleue / Tourjours Moi by Corday


    Gloves, Shoes + Stockings


    • Wear-Rite Gloves
    • Allen-A Hosiery
    • A.S. Beck Shoes
    • Gotham Gold Stripe Silk Stockings
    • J. Glassberg Short Vamp Shoes


    Dancing Lessons


    Ned Wayburn Dancing Lessons


    Chocolate + Restaurants

      • Louis Sherry French Chocolate + Bon Bons
      • The Park Central Roof
      • Palais D'Or / Palais Royal Restaurant


      Ad images from a 1926 edition of Playbill Magazine

      Graphic Letter A from Drop Cap series by Jessica Hische